About 1812 Belles
1812 Belles is a private, female-focused training center in Niagara Falls dedicated to building strength, resilience, and unshakeable confidence. Through expert coaching and a supportive, judgment-free environment, we help women and girls discover exactly what they are capable of
About 1812 Belles
At 1812 Belles, we believe that fitness is a journey of empowerment, consistency, and community. Based in Niagara Falls, our home gym was established in April 2023 to provide a dedicated, welcoming training space for women.
The Meaning Behind the Name
The name 1812 Belles is rooted in both our training style and my personal identity. "1812" honors the history of the War of 1812, symbolizing the strength and resilience we aim to build in every member who trains here. "Belles" represents the tools of our trade—the kettlebells, dumbbells, and barbells that form the foundation of our strength programming. The spelling, with an "e" at the end, is a nod to the French word for beauty, chosen to honor my French heritage.
Our Philosophy
As an educator and certified fitness coach, I am passionate about creating a space where training is accessible to everyone. Whether you are a seasoned athlete or stepping into a gym for the first time, our programming is designed to meet you where you are. We prioritize effective, foundational movement in a private, supportive atmosphere, complete with our signature dim, lighting to ensure that when you walk through our doors, you don’t just train; you belong.
About the Coach
Hello! I’m Jozé. My fitness journey began over 15 years ago when I walked into my first cardio-kickboxing class and instantly fell in love with the energy. Over time, I sought to add more to my routine, leading me to CrossFit, where I discovered a new level of challenge and passion.
I am a firm believer in leading by example. I have challenged myself by competing in various functional fitness and Hyrox-style competitions, experiences that pushed me far outside my comfort zone and deepened my appreciation for strength and community.
Coaching Philosophy
With a professional background in education and years of experience as a certified fitness coach, I approach every session as an opportunity to teach, empower, and help you grow. I combine my expertise in pedagogy with my passion for movement to provide coaching that is safe, effective, and tailored to meet you exactly where you are. Whether we are working on strength or conditioning, my goal is to ensure you feel supported, confident, and capable of reaching the strongest version of yourself.
My Qualifications
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Education: B.A. in Psychology and French, B.Ed.
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Fitness: CrossFit Level 1 Trainer, Personal Trainer certification, Cardio-kickboxing certification
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Safety: First Aid and CPR/AED Level C, ASIST (Applied Suicide Intervention Skills Training)